This Common Branding Mistake Is Costing You Clients
Want to stop potential clients in their tracks? Get their attention with colour
Photo credit: Xanthe Olding Photography
Hot take: It’s not your messaging that attracts your ideal clients.
Your messaging is what converts but in order to convert you first have to get their attention.
And that’s what the right colours do.
Most business owners choose brand colours based on what they personally like, what’s trendy, or what “looks pretty.” But your favourite shade doesn’t automatically connect with your ideal clients—or convey the energy of you or your brand.
You might adore soft pink—but if your ideal clients are seeking authority, trust, or sophistication, that colour could be quietly working against you. The wrong palette doesn’t just look weird; it’s off-putting and confuses people about what your brand stands for.
Your Brain Responds to Colour—Whether You Know It or Not
Humour me for a sec: turn your phone on to grayscale mode and then scroll through Instagram. Not nearly as appealing is it?
That’s because our brains are wired to pay attention to objects that are in contrast to their surroundings. It’s a primitive survival mechanism: if everything is just a gradient of the same colour then we don’t notice it what’s important.
Fun fact: 90% of purchasing decisions are made based on colour alone. That’s some pretty powerful shit.
This isn’t just about style—it’s science. Neuro-aesthetics, the study of how our brains respond to visual stimuli, shows that colours trigger emotions and associations instantly. This is why some brands are unforgettable the moment you see their colour.
Don’t believe me? See if you can name the brands just by the colours they use:
(Answers at the end of this post)
People don’t consciously analyse these colours—they feel them. So if your brand colours aren’t aligned with the energy you want to project, potential clients may scroll past without even realising why.
Colour Shapes Recognition, Connection & Trust
Your brand colours are more than a design choice—they’re a subconscious communication tool. Choosing the wrong palette can:
Reduce memorability
Dilute your authority
Create confusion about what your brand represents
Even if you have the best product or service, the wrong colours can quietly block growth, client attraction, and recognition.
And if it doesn’t grab attention, no-one’s stopping to read what you’ve written.
Don’t leave your brand’s success to chance. Get the right colours—and watch recognition, connection, and client attraction happen naturally.
Kx
PS. Want to save time and start attracting the right clients instantly?
Grab my Brand Colour Swipe File! Find your energetically aligned palette, drop the codes into Canva and start creating!
Get it here
QUIZ ANSWERS
How many did you get? Leave a comment and let me know!
Coca-Cola
Starbucks
Facebook
AirBNB
Android
Apple
Amazon
FedEx